Leenaert highlights examples of success for the movement to remind us that there are many reasons to be optimistic. We gain insights into which ways of working towards a vegan world are most effective and into how the vegan movement can organise to become more influential.
Among other things, we gain insights into the psychological mechanisms that make people continue to eat meat and drink milk, despite knowing the suffering it causes.
To get more people to change their behavior, we must make it easy for them.ĭuring the talk, as in the book, Tobias Leenaert provides strategic perspectives based on research as well as concrete, practical advice. Leenaert focuses on why a pragmatic approach is important to get many people to start taking steps towards a vegan ideology and lifestyle. This event is part of a Swedish book tour where Tobias Leenaert promotes the newly released Swedish translation of his book How to create a vegan world: a pragmatic approach: Så skapar vi en vegansk värld: ett pragmatiskt förhållningssätt.
MOST AMERICANS DIDN'T APPROVE OF MARTIN LUTHER KING JR.Tobias Leenaert runs the blog The Vegan Strategist and has extensive experience in working for a vegan world. Vegetarians reducing almost as much suffering as vegans. I think this episode is useful for both vegetarians and vegan activists and people who are interested in consuming less animal products but aren’t sure how. where analogies between animal agriculture and other crimes break down. how you can help animals without being a vegan or vegetarian. why strict veganism can be counterproductive. veganism's bad brand and why so many people hate on vegans. how much easier it's gotten to be vegan. how reducetarian do more for animals than vegans. how vegetarians reduce almost as much harm as vegans. when behavior change leads belief change. 
“vegalomania” and whether a vegan diet is really the healthiest. why intentions matter less than we think. the difference between pragmatism and idealism in animal advocacy. Tobias also writes the Vegan Strategist blog, where he shares strategies for convincing people to reduce their animal product consumption. He is the cofounder of ProVeg International, which aims to reduce the consumption of animal products by 50% by 2040. 
Tobias Leenaert is the author of How to Create a Vegan World: a Pragmatic Approach, which has been translated into five languages.
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